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Google圖書搜尋
Customer Relationship Management: Concepts & Application
Alok Kumar
Chhabi Sinha
Rakesh Sharma
出版
Dreamtech Press
, 2007-05-21
ISBN
8177226223
9788177226225
URL
http://books.google.com.hk/books?id=cHhDALhZFQsC&hl=&source=gbs_api
註釋
Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships.
