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How to Keep Customers Coming Back to Your Website
出版HarperBusiness, 2000
主題Business & Economics / Consumer BehaviorBusiness & Economics / Customer RelationsBusiness & Economics / Marketing / MultilevelBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital Marketing
ISBN00666207089780066620701
URLhttp://books.google.com.hk/books?id=cJkrAQAAMAAJ&hl=&source=gbs_api
註釋Using some of the Internet's leading consumer and business-to-business websites as case examples, she takes readers from the early stages of implementing e-loyalty marketing programs through budgeting and evaluating their impact. From explaining the key concepts of e-loyalty to advising on critical website design factors, Reid Smith imparts techniques that can be applied by companies of any type or size - from the Fortune 500 companies she is regularly called upon to consult with to Internet start-ups. Her advice will help companies ensure that their retention programs are focused on the most profitable customers since this aspect of online marketing has become the most important issue facing websites worldwide.