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Integrated Marketing Communications
Susanne DavidsonMichael T. Ewing
其他書名
An Exploratory Investigation of Industry Practices and Perceptions in Australia
出版School of Marketing, Curtin University, 1997
ISBN18634256329781863425636
URLhttp://books.google.com.hk/books?id=cLAUAQAACAAJ&hl=&source=gbs_api