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Market Failure and the Environmental Strategies of Firms

其他書名	The Microeconomic Roots of Corporate Environmental Policy
出版	Division of Research, Harvard Business School, 1998
URL	http://books.google.com.hk/books?id=cPzEGwAACAAJ&hl=&source=gbs_api

註釋The paper is an inquiry into the circumstances under which the voluntary provision of public goods might be sensible from a firm's point of view. If environmental externalities were the only departure from the economic assumptions of perfect competition, and if no firms had preferential access to superior (low-cost) stocks of natural resources, then firms that volunteered to internalize costs could not survive. But since externalities coexist with other departures from the competitive paradigm (asymmetric information or oligopoly competition, for example), firms may find it in their shareholders' interests to provide environmental public goods to a greater degree than that required by law. A number of firms, especially in Europe and North America, assert that they are pursuing such "beyond-compliance" strategies. The decision whether to pursue such strategies should depend, among other things, on the structure of the firm's industry, its competitive position with that structure, and its internal organizational capabilities. The paper presents a typology of such strategies. It discusses the ways in which a firm's chances of success in pursuing any one of them are influenced by the firm's market position and organizational capabilities and by the basic structure of the industry in which it competes.