Started and operated as a family business rooted in the simple values of postwar America, Sutter Home revolutionized wine with its introduction of White Zinfandel. Breaking all the established rules–it was light, sweet, and best served cold–it was overlooked by critics but quickly embraced by customers who loved its easy drinkability and affordable price. Though the first White Zinfandel was the result of a lucky malfunction in the fermentation process, the Trincheros knew a good thing when they saw it.

The Trincheros treated wine as a business rather than an ego-boosting pastime for the already wealthy. They understood what customers wanted and unhesitatingly gave it to them. As a result, wine began to lose its image as the beverage of the elite and became a staple on dinner tables across America. At the same time, runaway demand for White Zinfandel catapulted Sutter Home to the fourth largest winery in the country.

But there’s far more to the Sutter Home story than just business success. This is the rare story of a large and successful business that remains family owned and continues to operate on the basis of professional and personal integrity. Genuine, generous, and humble, the Trincheros stand out in glitzy Napa Valley for their philanthropy, world-class employee programs, and long-term community involvement.

Harvesting the Dream follows the Trinchero family from their common origins in a New York flooded with immigrant families like themselves, to their uncommon rise to success, to the present business challenges they face in the new Napa Valley. Their story brings the American dream to life–and underscores the reality that hard work and the willingness to defy well-rooted conventions are still the building blocks of business success.