| 其他書名 | An Integrated Marketing Communications Perspective |
| 出版 | McGraw-Hill, 2003-05-30 |
| 主題 | Business & Economics / GeneralBusiness & Economics / Advertising & Promotion |
| ISBN | 00747137879780074713785 |
| URL | http://books.google.com.hk/books?id=cUXiiQVAeREC&hl=&source=gbs_api |