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Fashion Advertising and Promotion

Jay DiamondEllen Diamond

出版	Fairchild, 1999
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / Fashion & Textile IndustryDesign / Fashion & Accessories
ISBN	15636720499781563672040
URL	http://books.google.com.hk/books?id=chBFAAAAYAAJ&hl=&source=gbs_api

註釋

This easy-to-read, basic text explores the advertising and promotion methods used by fashion designers, manufacturers, retailers, materials processors, resident buying offices, forecasters, trade associations, expositions, and other professionals and the role each method plays in the fashion industry. It includes print and broadcast media as well as special event and other promotion presentation techniques.