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The Global Cigarette
Howard Cox
其他書名
Origins and Evolution of British American Tobacco, 1880-1945
出版Oxford University Press, 2000
主題Business & Economics / Economic HistoryBusiness & Economics / Economics / TheoryHistory / GeneralHistory / Europe / Great Britain / GeneralNature / Plants / General
ISBN019829221X9780198292210
URLhttp://books.google.com.hk/books?id=ciE52XzUgJ8C&hl=&source=gbs_api
EBookSAMPLE
註釋The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archival materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyzes the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.