登入選單
返回Google圖書搜尋
Mastering the Universe
Roger SweetDavid Wecker
其他書名
He-Man and the Rise and Fall of a Billion-Dollar Idea
出版Emmis Books, 2005
主題Antiques & Collectibles / GeneralAntiques & Collectibles / Toys & GamesTechnology & Engineering / Technical & Manufacturing Industries & Trades
ISBN15786022389781578602230
URLhttp://books.google.com.hk/books?id=cj41AAAACAAJ&hl=&source=gbs_api
註釋The cutthroat toy industry is no place for children. Mastering the Universe takes you inside that world with an unprecedented behind-the-scenes look at the inspired creation, meteoric rise, and devastating fall of one of the top-selling toy lines ever-He-Man and Masters of the Universe-as told by He-Man's creator, Roger Sweet. The outrageously muscle-bound action figure and his allies and villains created a fantasy world for boys that, at the height of MOTU's popularity in 1986, reached $400 million in U.S. sales, only to plummet to $7 million domestically the following year. During its six-year run, the line sold $1.2 billion worldwide and spawned a syndicated cartoon series and a major motion picture-a feat not even the venerable Barbie can claim. Roger Sweet and co-author David Wecker reveal the office politics that influenced the development of He-Man and MOTU, starting with Mattel's initial call for a male action figure that could compete with the Star Wars craze-on which Mattel had notoriously missed the boat. The authors also recount the creative process, from He-Man's origins as three characters-a barbarian, a military man, and a futuristic space man-to the moment when Mattel's president, in choosing among several toy concepts, pointed to the He-Man prototypes and said, "Those have the power." Mastering the Universe is a must-read for members of the He-Man generation as well as for toy collectors, pop culture enthusiasts, inventors, and anyone interested in the drama of business history-as bloody a battleground as anything He-Man ever faced. Book jacket.