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Handbook of Institutional Advancement

其他書名	A Modern Guide to Executive Management, Institutional Relations, Fund Raising, Alumni Administration, Government Relations, Publications, Periodicals, and Enrollment Management
出版	Wiley, 1986-05-27
主題	Business & Economics / ManagementBusiness & Economics / Public RelationsEducation / GeneralEducation / Schools / Levels / Higher
ISBN	08758968989780875896892
URL	http://books.google.com.hk/books?id=ck6dAAAAMAAJ&hl=&source=gbs_api

註釋"Considered the reference on advancement... more than eighty percent of the material in this edition is new, including seventeen new chapters." --CASE CurrentsIn fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.