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Marketing Strategy and Competitive Positioning

其他書名	London College of International Business Studies (LCIBS).
出版	Pearson Australia Pty Limited, 2013
URL	http://books.google.com.hk/books?id=cnLptwEACAAJ&hl=&source=gbs_api

註釋Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence o.