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Exit, Tweets and Loyalty

Joshua S. GansAvi GoldfarbMara Lederman

出版	National Bureau of Economic Research, 2017
URL	http://books.google.com.hk/books?id=cs1iAQAACAAJ&hl=&source=gbs_api

註釋

Hirschman's Exit, Voice, and Loyalty highlights the role of "voice" in disciplining firms for low quality. We develop a formal model of voice as a relational contact between firms and consumers and show that voice is more likely to emerge in concentrated markets. We test this model using data on tweets to major U.S. airlines. We find that tweet volume increases when quality - measured by on-time performance - deteriorates, especially when the airline operates a large share of the flights in a market. We also find that airlines are more likely to respond to tweets from consumers in such markets.