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Public Relations Techniques
Frank William Jefkins
出版
Butterworth Heinemann
, 1994
主題
Business & Economics / Management
ISBN
075061563X
9780750615631
URL
http://books.google.com.hk/books?id=cwF0QgAACAAJ&hl=&source=gbs_api
註釋
This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations.
As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.
Covers the two CAM Diploma PR papers and includes past exam papers
Definitive guide to public relations management
Revised to include references to changes in the 1990's
