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Consumerology
Philip Graves
其他書名
The Truth about Consumers and the Psychology of Shopping
出版Hachette UK, 2013-01-24
主題Business & Economics / Consumer BehaviorPsychology / Applied PsychologyBusiness & Economics / Sales & Selling / General
ISBN18578892319781857889239
URLhttp://books.google.com.hk/books?id=cwl9DAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.