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Entrepreneurship and Small Business
Michael SchaperThierry Volery
其他書名
A Pacific Rim Perspective
出版Wiley, 2004-01-07
主題Business & Economics / EntrepreneurshipBusiness & Economics / General
ISBN04708027319780470802731
URLhttp://books.google.com.hk/books?id=cye1AAAAIAAJ&hl=&source=gbs_api
註釋Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business.

The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts.

The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment.

Features
  • The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation.
  • The "Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders.
  • The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.