• a fully revised preface that explores the developments in consumer culture since the first edition
• a major new chapter on ′Modernity and the Cultural Question′
• an update on postmodernism and the development of contemporary theory after postmodernism
• an account of multiple and alternative modernities
• the challenges of consumer culture in Japan and China.

The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.