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Intentional Marketing

其他書名	A Practical Guide for Librarians
出版	Rowman & Littlefield, 2018-10-15
主題	Language Arts & Disciplines / Library & Information Science / Administration & Management
ISBN	15381084969781538108499
URL	http://books.google.com.hk/books?id=d-pmDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

This book includes:

Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive
Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom
Ways to identify everyone who affects funding, and how to turn them into stakeholders
Ways to increase staff and stakeholder buy-in
Examples of successful marketing efforts at other libraries
Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use
Model feedback and assessment forms

This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.