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Google圖書搜尋
The Management of Strategy
R. Duane Ireland
Michael A. Hitt
Robert E. Hoskisson
其他書名
Concepts
出版
South-Western
, 2009
主題
Business & Economics / Human Resources & Personnel Management
Business & Economics / Strategic Planning
ISBN
0324581300
9780324581300
URL
http://books.google.com.hk/books?id=d0UcQAAACAAJ&hl=&source=gbs_api
註釋
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.