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Dictionary of Marketing
A. Ivanovic
Peter Hodgson Collin
出版
Collin
, 1996
主題
Business & Economics / General
Business & Economics / Marketing / General
ISBN
0948549734
9780948549731
URL
http://books.google.com.hk/books?id=d89aAAAAYAAJ&hl=&source=gbs_api
註釋
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.