Covers the key areas of how ideas are inspired in individuals, how to shape and test innovative projects, how individuals respond to innovation-based change and how to rewarded them for their creative output

Examples and lessons from some of the world's most successful businesses, including the Disney Corporation, BMW, Shiseido and L'Oréal, and ideas from the smartest thinkers including Charles Handy, Gary Hamel, Daniel Goleman and Michael Eisner

Includes a glossary of key concepts and a comprehensive resources guide.