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International Business
Reed Moyer
其他書名
Issues and Concepts
出版Wiley, 1984-01-20
主題Business & Economics / GeneralBusiness & Economics / International / General
ISBN04718741169780471874119
URLhttp://books.google.com.hk/books?id=dCm7AAAAIAAJ&hl=&source=gbs_api
註釋A collection of articles, cases, and text covering macro- and policy-oriented issues and concepts in international business. Designed for the MBA or undergraduate taking a single course in international business.Covers the role of the multinational firm and its impact on host and investing countries, the forces dictating the growth of international investment and the balance between trade and investment, and the international cartel movement. Attention is given to international competition and ethical issues.