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Defaults and Attention

其他書名	The Drop Out Effect
出版	National Bureau of Economic Research, 2012
URL	http://books.google.com.hk/books?id=dDN50AEACAAJ&hl=&source=gbs_api

註釋When choice options are complex, policy makers may seek to reduce decision making errors by making a high quality option the default. We show that this positive effect is at risk because such a policy creates incentives for decision makers to "drop out" by paying no attention to the decision and accepting the default sight unseen. Using decision time as a proxy for attention, we confirm the importance of this effect in an experimental setting. A key challenge for policy makers is to measure, and if possible mitigate, such drop out behavior in the field.