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Google圖書搜尋
Propaganda and Persuasion
Garth S. Jowett
Victoria O'Donnell
出版
SAGE Publications
, 1986-11
主題
Language Arts & Disciplines / Communication Studies
Political Science / Propaganda
Psychology / General
Social Science / General
ISBN
0803923988
9780803923980
URL
http://books.google.com.hk/books?id=dF64AAAAIAAJ&hl=&source=gbs_api
註釋
Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded, building on the book's previous excellence. Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda. Copyright © Libri GmbH. All rights reserved.
