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Multinational Management
John B. Cullen
其他書名
A Strategic Approach
出版South-Western Thomson Learning, 2001
主題Business & Economics / GeneralBusiness & Economics / International / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Industrial Management
ISBN03241328599780324132854
URLhttp://books.google.com.hk/books?id=dHMBAAAACAAJ&hl=&source=gbs_api
註釋Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.