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Strategic Management and Business Analysis
David Williamson
Peter Cooke
Wyn Jenkins
Keith Michael Moreton
出版
Routledge
, 2013-05-13
主題
Business & Economics / General
Business & Economics / Management
ISBN
9781136362736
1136362738
URL
http://books.google.com.hk/books?id=dInhpc1Jb8QC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.
The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.
Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.
Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.
