登入選單
返回Google圖書搜尋
其他書名
Trust and E-Business
出版CAB International, 2015
ISBN178639023X9781786390233
URLhttp://books.google.com.hk/books?id=dJFLzAEACAAJ&hl=&source=gbs_api
註釋When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.