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Business in a Virtual World
Fiona CzerniawskaGavin Potter
其他書名
Exploiting Information for Competitive Advantage
出版Purdue University Press, 2001
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / CommerceBusiness & Economics / Information ManagementBusiness & Economics / Knowledge CapitalComputers / Information TechnologyComputers / Management Information Systems
ISBN15575319439781557531940
URLhttp://books.google.com.hk/books?id=dLaXUSL0jicC&hl=&source=gbs_api
EBookSAMPLE
註釋Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets"knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.