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Consumer Psychology
Jansson-Boyd
出版McGraw-Hill Education (UK), 2010-01-01
主題Psychology / Applied Psychology
ISBN033523979X9780335239795
URLhttp://books.google.com.hk/books?id=dLl2uDSLvLwC&hl=&source=gbs_api
EBookSAMPLE
註釋Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.