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出版McGraw-Hill Education, 2018-01-26
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN12592687649781259268762
URLhttp://books.google.com.hk/books?id=dLulswEACAAJ&hl=&source=gbs_api
註釋Grewal Marketing, Fourth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.