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Google圖書搜尋
Stealth Communications
Sue Curry Jansen
其他書名
The Spectacular Rise of Public Relations
出版
John Wiley & Sons
, 2017-05-23
主題
Social Science / Media Studies
Social Science / Sociology / General
ISBN
1509516018
9781509516018
URL
http://books.google.com.hk/books?id=dPpNDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.
In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.
Stealth Communications
will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.