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The ABCs of Greening Communications
Sylvia Hoehns Wright
出版Lulu.com, 2016-03-22
主題Business & Economics / General
ISBN13299911099781329991101
URLhttp://books.google.com.hk/books?id=dU3vCwAAQBAJ&hl=&source=gbs_api
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註釋The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche, and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future