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Sales Force Management
Mark Johnston
出版
McGraw-Hill Publishing
, 2010
ISBN
0077476069
9780077476069
URL
http://books.google.com.hk/books?id=dVfntwEACAAJ&hl=&source=gbs_api
註釋
Sales Force Management, 10e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text - from which instructors love to teach - remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added. The framework has been developed to portray sales managers' activities as three interrelated, sequential processes, each.
