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Marketing, Morality and the Natural Environment
Andrew Crane
出版Routledge, 2002-01-04
主題Business & Economics / GeneralBusiness & Economics / Marketing / General
ISBN11346127539781134612758
URLhttp://books.google.com.hk/books?id=dYWEAgAAQBAJ&hl=&source=gbs_api
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註釋This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.