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RECENT TRENDS OF RESEARCH AND INNOVATION IN MANAGEMENT STUDIES
DR. PREETI SINGHDR. MANOJ MISHRADR. PRASHANT SHARMA
出版Xoffencerpublication, 2023-01-03
主題Business & Economics / Research & Development
ISBN81978432879788197843280
URLhttp://books.google.com.hk/books?id=deM9EQAAQBAJ&hl=&source=gbs_api
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註釋Innovation is a critical driver for the success and sustainability of multinational corporations (MNCs). Effective innovation management practices enable MNCs to maintain a competitive edge in the global market. This paper examines the various innovation management practices employed by MNCs, focusing on strategies, processes, and tools used to foster innovation. Through a comprehensive review of the literature and empirical research, the study analyzes the impact of these practices on organizational performance and competitive advantage. Using SPSS for data analysis, the findings highlight key factors that contribute to successful innovation management in MNCs. Recommendations are provided for enhancing innovation management practices to sustain long-term growth and competitiveness. Innovation management is essential for multinational corporations (MNCs) operating in an increasingly competitive and dynamic global market. Effective innovation management practices can lead to improved organizational performance, enhanced competitive advantage, and sustained growth (Tidd & Bessant, 2018). MNCs face unique challenges and opportunities in managing innovation across diverse geographical and cultural contexts (Gassmann & Zedtwitz, 2003). Understanding these practices and their impact is crucial for MNCs aiming to leverage innovation for global success.