登入選單

返回Google圖書搜尋

Managing the Message

Peter Hobday

出版	London House, 2000
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Public RelationsReference / Writing Skills
ISBN	19028091819781902809182
URL	http://books.google.com.hk/books?id=defsAAAAMAAJ&hl=&source=gbs_api

註釋

Media professionals, public relations staff, and novices in the subject will all gain much from this informed and entertaining book. Veteran journalist, Peter Hobday, offers guidance and advice which is beyond price and, through anecdote and observation, teaches the skills we all need to "sell" a message to the media.