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International Marketing

Philip R. Cateora

出版	McGraw-Hill/Irwin, 2005
主題	Business & Economics / International / MarketingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / GeneralBusiness & Economics / CommerceEducation / General
ISBN	00729416429780072941647
URL	http://books.google.com.hk/books?id=dioB7i79hFoC&hl=&source=gbs_api

註釋

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.