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Tipping Point

Malcolm Gladwell

出版	Abacus, 2013
主題	Business & Economics / Business EthicsPhilosophy / GeneralPsychology / GeneralPsychology / Social PsychologySocial Science / Sociology / General
ISBN	03491390679780349139067
URL	http://books.google.com.hk/books?id=doz_twAACAAJ&hl=&source=gbs_api

註釋

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.