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Persuasive Advertising
J. Armstrong
其他書名
Evidence-based Principles
出版Springer, 2010-05-26
主題Business & Economics / Marketing / GeneralBusiness & Economics / ManagementBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN02302858059780230285804
URLhttp://books.google.com.hk/books?id=dxN61s__fF8C&hl=&source=gbs_api
EBookSAMPLE
註釋Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.