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Integrated Marketing Communications
William Chitty
Nigel Barker
Michael Valos
Terence A. Shimp
Bill Chitty
出版
Cengage Learning
, 2011-11-14
ISBN
0170191540
9780170191548
URL
http://books.google.com.hk/books?id=dxcXzgEACAAJ&hl=&source=gbs_api
註釋
This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment