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Integrated Marketing Communications

William ChittyNigel BarkerMichael ValosTerence A. ShimpBill Chitty

出版	Cengage Learning, 2011-11-14
ISBN	01701915409780170191548
URL	http://books.google.com.hk/books?id=dxcXzgEACAAJ&hl=&source=gbs_api

註釋

This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment