返回Google圖書搜尋

Corporate Social Responsibility Is Not Public Relations

其他書名	How to Put CSR at the Heart of Your Company and Maximize the Business Benefits
出版	LID Publishing, 2021
主題	Business & Economics / GeneralBusiness & Economics / Business EthicsBusiness & Economics / Consumer BehaviorBusiness & Economics / Public RelationsBusiness & Economics / Economics / GeneralBusiness & Economics / Development / Sustainable Development
ISBN	19116714219781911671428
URL	http://books.google.com.hk/books?id=dyjczQEACAAJ&hl=&source=gbs_api

註釋Shortlisted for the UK Business Book Awards: Change & Sustainability Finalist 2022. Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.