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Transnational Management: Text, Cases & Readings in Cross-Border Management

Christopher A. BartlettSumantra GhoshalPaul W. Beamish

出版	McGraw-Hill Companies,Incorporated, 2008
主題	Business & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / Industrial Management
ISBN	00731017299780073101729
URL	http://books.google.com.hk/books?id=e2xaAAAAYAAJ&hl=&source=gbs_api

註釋

TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.