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Publishing for Profit
Thomas Woll
其他書名
Successful Bottom-Line Management for Book Publishers
出版Chicago Review Press, 2010
主題Business & Economics / GeneralLanguage Arts & Disciplines / Linguistics / GeneralLanguage Arts & Disciplines / Publishers & Publishing IndustryReference / Writing Skills
ISBN15697656429781569765647
URLhttp://books.google.com.hk/books?id=eCwFOy3f4BkC&hl=&source=gbs_api
EBookSAMPLE
註釋Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.