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International Visitors to UK Museums and Galleries
Terry McCormick
其他書名
An Analysis of the Museum Perspective
出版Museums & Galleries Commission, 1999
主題Art / Museum StudiesReference / General
ISBN09486307529780948630750
URLhttp://books.google.com.hk/books?id=eD9lAAAACAAJ&hl=&source=gbs_api
註釋This report gathers background information on attracting international visitors and providing a service which meets their needs. It includes case studies, showing how some museums have developed successful marketing strategies to meet these needs.