登入選單

返回Google圖書搜尋

How to Use Direct Marketing in Your Business

Lynne De Weaver

出版	Millennium, 1994
主題	Business & Economics / GeneralBusiness & Economics / Marketing / General
ISBN	186429003X9781864290035
URL	http://books.google.com.hk/books?id=eDtVAAAACAAJ&hl=&source=gbs_api

註釋

The basic message of this book is that if you follow direct marketing strategies, then success will be assured. Defines direct marketing and outlines strategies such as the use of test programs, telemarketing and databases. Includes a glossary and resources list. The author runs her own direct marketing agency.