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Electronic Commerce
Gary P. Schneider
其他書名
The Second Wave
出版Course Technology, 2004
主題Business & Economics / CommerceBusiness & Economics / DistributionBusiness & Economics / Information ManagementBusiness & Economics / E-Commerce / GeneralComputers / GeneralComputers / Information TechnologyComputers / Management Information SystemsComputers / Internet / GeneralTechnology & Engineering / Project Management
ISBN06192133109780619213312
URLhttp://books.google.com.hk/books?id=eKR5MgEACAAJ&hl=&source=gbs_api
註釋Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.