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Direct Marketing Checklists

John StockwellHenry M. Shaw

出版	NTC Business Books, 1994
主題	Business & Economics / Marketing / Direct
ISBN	08442322469780844232249
URL	http://books.google.com.hk/books?id=eLYiAQAAMAAJ&hl=&source=gbs_api

註釋

Shows how to set goals, plan an effective marketing program, conduct market research, select media, and create direct marketing pieces.