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Strategic Issues Management
Robert L. HeathMichael J. Palenchar
其他書名
Organizations and Public Policy Challenges
出版SAGE Publications, 2008-09-23
主題Business & Economics / Business Communication / GeneralBusiness & Economics / Public RelationsBusiness & Economics / Strategic PlanningBusiness & Economics / Industrial ManagementLanguage Arts & Disciplines / Communication StudiesPolitical Science / Public Affairs & AdministrationPolitical Science / Public Policy / Economic Policy
ISBN14129521159781412952118
URLhttp://books.google.com.hk/books?id=eLr114VLGksC&hl=&source=gbs_api
EBookSAMPLE
註釋Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.