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其他書名
Text and Cases
出版Bloomsbury Publishing, 2018-10-18
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN11371639689781137163967
URLhttp://books.google.com.hk/books?id=eSJHEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.