登入選單
返回Google圖書搜尋
Managing Across Borders 2nd Ed
Sumantra GhoshalChristopher A. Bartlett
出版Random House, 2012-02-29
主題Business & Economics / GeneralBusiness & Economics / Management
ISBN14464945279781446494523
URLhttp://books.google.com.hk/books?id=eZZtxpaYvSwC&hl=&source=gbs_api
EBookSAMPLE
註釋MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today's global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. 'Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. ' - Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc.