登入選單
返回Google圖書搜尋
Advertising Worldwide
Marieke K. de Mooij
其他書名
Concepts, Theories and Practice of International, Multinational and Global Advertising
出版Prentice Hall, 1994
主題Business & Economics / Advertising & Promotion
ISBN01328859809780132885980
URLhttp://books.google.com.hk/books?id=ecmsZZ6XrboC&hl=&source=gbs_api
註釋Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.